Free Website Content - 2008 Internet Marketing Resolutions
Internet Marketing Resolutions for 2008
Internet Marketing Resolutions for the
New Year
Starting a New Year is all about self-reflecting. Most
individuals celebrate the incoming year by looking back,
determining what goals were met and what goals fell short.
Most who have made past resolutions then look forward and
resolve to do better in the coming year.
Like any Internet marketer, I have a long
laundry list of things that I intend to get to... invariably
each year the list grows longer, and rarely do I make any
significant headway on new projects, ideas, or marketing
techniques. I resolve for that to change in 2008! I have
compiled a list of Internet Marketing resolutions for the
coming year. If your list is already too long, consider
saving time and using the list below.
1. Track and Measure
Before launching any advertising campaigns, be sure to determine
how the campaign will be tracked. I will determine exactly
how much money we need to make from the campaign in order
for it to be effective and worth the effort.
2. Investigate Pay Per Review
I resolve to take a closer look at pay per review websites
like PayPerReview, ReviewMe, and PayPerPost and to discern
whether the model will be effective for marketing software.
3. Make Video Tutorials
It is time! Being a tad on the shy side, this item keeps
finding its way to the bottom of my marketing list. However,
it is time to utilize videos and use them as marketing tools,
websites like YouTube can help raise awareness of products
and help instruct our users.
4. Leverage Web 2.0
It is time to explore some of those unusual mediums, and
discern the marketing viability of Web 2.0. While RSS and
syndication are now a marketing staple, Web 2.0 has more
to offer and is worth a closer look in the coming year.
5. Learn How to Benefit from the Collective
Voice
The collective voice is growing stronger and is more like
a resounding shout these days. With visitor opinions weighing
heavily in how much exposure an item receives, it is time
for me to get social, and use the collective voice as a
marketing tool.
6. Develop a Channel for User Generated
Content
Companies like CNN are expanding their content with minimal
costs by inviting viewers to submit news, videos and photos.
The result CNN is able to offer is a wider breadth of content.
I need to further examine the possibilities of user generated
content and determine how I can involve users and still
retain control.
7. Encourage WOMM
Word of mouth marketing is a corner stone of marketing,
and yet few marketers ever solicit customer referrals and
encourage users to talk about their products. I intend to
encourage word of mouth and viral marketing in 2008.
8. Website Update
Every year, I attempt to update my many websites. While
throughout the year new content is added, I think many of
our websites are long over due for an overhaul. It is time
to look at many of the websites and add a complete update.
9. Launch Something New
New products and services help invigorate a product line.
It is time for a new launch!
10. Automation and Processes
Automation has been critical to our growth in 2007. Expanding
automation into 2008 will help control costs and increase
productivity. I need to examine to both examine systems
and processes and determine where automation can be most
effective to our company.
Resolutions are all about making a firm decision.
They are difficult to keep, but I intend to let optimism
rule 2008 and take action. If you feel the same way, keep
in mind that reading the list of Internet marketing resolutions
is simply not enough. Be proactive and schedule time to
allow for success. And, of course, do not forget to change
the batteries in the smoke detector, prune your RSS feeds
and update your website's copyright notices. Happy New Year!
About the Author:
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and
podcasts. In addition Sharon manages marketing for NotePage
http://www.notepage.net
a wireless text messaging software company.
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